MoodBoard

Risk Assessment

Possible Costumes

Digipak Analysis

The album cover does not have no text and it doesn't need it due to the fact the image speaks for itself as her facial expression explains it for itself this is very clever due to that facial expressions show show more than text. The CD cover has an image of a light pink rose this goes with them theme of roses in the digipak and it shows her feminine touch with her laying with loads of roses and roses as the CD cover. The roses on the CD and the roses that Rihanna is laying on contrast between each other as is shows a sense of variety.

In the image of rihanna laying down it shows her bold bright hair standing out with all the other roses this just shows her calmness and her sassiness. The colouring of the roses contrast well with the colour of the artist skin as it makes the red stand more bold and more visible, the is very useful for the digipak as it makes it stand out and have that rawness towards the digipak.

Also on the digipak her eyes are closed this could shows a sign of her embracing the music and her feeling and passion that she has. However the red could show a sense of danger and this could be shown in the her album. 

Rihanna dark red lips are a big attraction as it is a big eye opener, is shows that it suits with the whole album as the theme is a red and pink outline but the lips just show her sexiness and sassiness that she has. 

Rihanna Magazine Analyses

The advantages and good points about this magazine is that it has most of the conventions that are involved in the cover , it has an image of the album in the bottom right hand corner which is useful because if you wanted to purchase the album you can just look for that image. All the colours in the cover suit and contrast well with each other, the pink matches everything in the cover, its very eye catching which automatically brings you to look at the magazine cover. It has her name on the top who is the artist and the album name which is called 'loud' on the magazine cover it says it out now which tells you that you can buy the album. The big image in the middle is very unique as it shows that she's a sophisticated person.

The disadvantages to the magazine cover is that at the top of the magazine cover the colouring of the artist name is hard to see so if you was briefly looking at the cover you would think 'Ihanna' not 'Rihanna' due to the fact its quiet hard to stop and see. The other disadvantage to the magazine cover is it tells you that the albums out but its doesn't tell a specific date so it could be out for a long time but you wouldn't know when it come out so Rihanna could of released another cover by that time.

Magazine Advert Conventions

In a magazine you are likely to find these conventions :

- Release Date
- Album Name
- The Artists Name
- Reviews / Quotes / Stars
- Websites
- Scanning icons for more information about the magazine
- Image
- Were the song is avaliable like HMV, Itunes etc


Below is a type of magazine advert for david ford and someone has created this and they have included the different types of conventions like the release date at the top of the cover, the artist name in yellow writing. the album name underneath the artist name. It has the big image of the guitar in the middle which draws the views eyes.

OB Management

OB Management work as agents for music video directors, there aims are to work with production companies, work with the record company, Match the right director to the right artist.

some of the companies that OB work with are:
Pulse Films
Rocket
Agile Films
Friends
wonda

Case Study - Emil Nava

He began a runner for a film production company, worked for blink production and now freelances for OB Management.
After working as a runner he graduated to assistant director were he would manage the video shoots. He signed to an academy - who are the biggest music video production company. He then worked for between the eyes and now works mainly for pulse, he has now began to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom.

At his busiest Emil has ma 24 music video in one year, when he began shooting videos the budget begun at £5,000 to £10,000 but his most expensive video to date has been for jessie J which was £160,000

Emil first budget was for the band kid British and the track our house:

Budget - £20,000

Location - Manchester 

Cast - Local People

1 day to film

2-3 days to edit

10 days pre-production

Videos Directed by Emil Nava

Paloma Faith ' 30 minutes love affair'

Ed sheeran 'Lego house'



Jessie J 'Do it like a Dude'



Rita Ora 'RIP'

Treatment Sheet

Shooting Schedule

This is our shooting schedule when we shot in london for our music video as you can see we shot on two days in the week.

Survey Monkey

This is our survey monkey if you would like to help as on our audience research please do so it will be very help and thank you if you do.


Click here to take survey

The consideration of Target Audience

In my group a member has posted on her social networking site her survey monkey address, she is advertising her survey monkey so she can get as many responses as possible. Many people are on these social networking sites so when she posted these we was more likely to get answers back.

Audience Research - Survey Monkey

In our group we have made a survey monkey which is a website that you can create surveys and other people can give their point of views out. As you can see here is our survey monkey and we wanted to know what type of music do people like and how much did they like our song for our music video, and how does our music video make you feel and what colour and contrasts does the song represent.

The process of Making a Music video

 Our group have just started to create our music video and the first step we made was to upload the footage that we had, and save it in the space provided. This space is so the video footage can be placed in and when we need it we can put it into the timeline and then edit it.

As you can see here i have put my pieces of footage in the timeline and I have started to edit the pieces of footage together. The lines shown are called toggle clip overlay button and this provides the black lines, it helps me edit sharply and efficiently making it easier to do this.

Animatic

Three of My Favourite Music Video

My first choice of favourite song is redlight - Get out my head this is because it has a lot of fast editing at the start of the song, and this was something i wanted to en role in my actual music video as i enjoy editing and putting pieces of film together, also the editing is very constructed and well planned to edit the same time as the beat of the music. In this video it is done perfectly and a very good video to watch if you want to learn how to edit in time with the beat.







The next song which I really enjoy is Ed Sheeran - You need me as this song is very clever in the way the director has constructed this video as the whole song is someone dancing but at the same time doing sign language so the song also reaches out to deaf people. I think this song is very effective towards people because it has an upright beat and tone to the song and it also very abstract and different when being made which makes the whole song standout.





My third Favourite song is Frank Ocean - Thinking about you and this song is very inspiring in many ways. As at the start of the song is has a sovereign tone which make you feel for the people in the song, throughout the song the lyrics make you wonder how the video matches but the video is very contrapuntal to the song  and this what i like about it because it makes the song different. Another reason why i like this is because the song is in an updated genre which he thought about so he can reach to a wide variety of people.

Target Audience

The target audience for my music video would be teenagers aged between 15 - 19 as this age is mainly connecting to the internet and they are listening to music, but this song can reach to a wider range of people this is because the song itself is very creative. Angel the artist has already been signed and therefore his songs will get played on a variety of radio station, reaching out to a wider audience.

Music Video Success Criteria

To create a successful music video, you need people to obviously like it and watch the video.

Word of mouth 
Newspapers Articles 
Number of hits on YouTube
Charts
CD sales
Download - iTunes
Amount of publicity
Number of time it has appear on TV

Jamie Thraves Case Studies

Jamie Thraves

Jamie made short films at university.

used Award winning short films as a calling card to get a foot in the door with the video production company Factory Films.

He began by shooting three very low budget music video costing about £5,000 each.

This is how the process works :

A 'Commissioner' from a record label send a tack to 5 - 10 Directors 

The director then each subtracts a treatment.

This stage is unpaid.

The Director who has submitted the best treatment is the commissioned to make the video.

Only then the director is paid.

As can be seen for many director in the business it is a precision existence where their livelihood is dependent on each commission. 

Jamie Thrave submitted treatment for his two best known videos and each was accepted.

1. RadioHead - Just Cost up to £100,000 and it was shot in three days

2. Coldplay - The Scientist cost £200,000 and it was shot in three days.






One of Jamie Thraves Latest videos is Japanese pop star , song for Lisa and the video cost £20.00 and only took 2 days.

Vox Pops

Vox pops is the simple term of the voice of the people and vox pops is an interview in public places, and are supposed to be giving spontaneous opinions in a chance encounter.

Vox pops is often used in news programs to shows balance.

We made vox pops to show what type of music do people enjoy and what makes a good music video. This gave us the chance to see what people enjoy the mot and we could use this in your own music video.




 

unsigned.com

unsigned.com is a website were people who don't have a contract can upload there music songs and people can listen to them, if they are lucky enough they may get signed, as Ed sheer an started his music on unsigned.com and someone fount his music on unsigned.com and sign his contract.

As you can see unsigned.com has the ton ten music plays in one day and to the side of this is has different genres of music so you can pick out what type of music you like and click on the link and it will provide you with loads of unsigned music which you can listen to.

At the bottom of unsigned there are newly registered fans and these people are people who like to listen to any type of music and anybody can sign up to this website its free and simple to do.

Lyrics for Our Music Video

Well I know

Love Struck

If you know what I mean 

I don't mean to be doing what I'm doing

Does that make sense?

Damn i don't mean to make her cry, that's wack 

Cant believe i went and broke her hear like that

No, she don't
 want to take me back 

If i was her i wouldn't take me back

No, the parties and the women

Shes sleeping by herself while im out here slipping 

Thinking to myself what the F*uck was i thinking

She always held me down from the beginning

If only I could take it back 

Every bad deed i would eraaaaaaase

I must admit that i got out of hand

A different girl each and every daaay 

Tiffany, Stacey, Tracey

Um, I stop remembering naaames 

You can blame it was my fault 

i'm really only sad i got caught

No i don't wanna leave

But i cant stand to spend another day

by your side

a I wish you could believe

but I did it time after time

i did it time after time

time after time.

You know the last time

its the same thing that you aid eh

and now i'm laying here

just crying by the bed

i wish that you'd believe me

but i know you cant

cause i hurt you time and time again

No i don't wanna leave

but i cant stand to spend another day

by your side

and i wish you could believe 

but i did it time after time

i did it time after time

time after time

Next time it'll be different um, different um

time after time

next time it'll be different um, different um

time after time.

Permission for our Music Video

To get permission my friend had to tweet angel himself so we could find out if it is okay to use his own song, she made sure that she that it was a verified account so its the real person

Choice of song for Music Video

This is the track we have finally chosen to make for our A2 Media video

Top Ten 100 Music No.1

Michael Jackson / Thriller / 1983

In the 100 greatest music video the number 1 is Thriller by Michael Jackson. The actually video created loads of publicity and loads of fans due to the song. The song made a short story at the start which originally came from american werewolf which Michael himself was influenced by the film and wanted to make a song by it. The cost of the video came to a minimum of a million dollars to make. Throughout the video Michael's dancing inspired people and people thought it was incredible

Top Ten 100 Music Video No.2

Peter Gabriel / Sledge Hammer / 1986 

The song stands out; as it uses animation. To understand the whole song you have to keep watching the video so you have a fully understandable knowledge about the video. The whole song took month to record due to the animation, this video turned out to be a great video the song won 9 MTV awards, with the making of the video it ended with a large group of extras rotation of peter himself, among them Peters Daughter Anna and Melanie who animated the video. Gabriel lay under a sheet of glass for 16 hours while filming the video one frame at a time.

Top Ten 100 Music Video No.3

A-Ha / Take on me / 1985

The video use's animation to make the video seem very clever the whole song took 3 months to make as it takes a while to draw out the people in the video.  The record sold millions, and it got number one for a few weeks and they won a MTV award in 1995. The song made it big as it was a very unique idea which no other song has done.

Top Ten 100 Music Video No. 4

Queen / Bohemain Khapsody / 1975

This is the beginning of Queen and the song hit 9 weeks in the chart at number 1 which no other song has every done. They made ashore video as they don't really like to play live on Top of the Pops so they made this unique video as they edited to have all there faces on the video and people were shocked and amazed by it.

Top Ten 100 Music Video No.5

Madonna / Like a prayer / 1989

This video was one of the most contraversual songs that was every made as the song provoked people very much as in the video it showed a black jesus and in the late 80's people were very religious and also believed that jesus was white, so when this appear everything broke lose and Madonna lost all her contracts and pepsi didn't want a deal with her anymore due to this.

Top Ten 100 Music Video No.6

Robbie Williams / Rock DJ / 2000

The video is very contraversional and it catches the cockiness of how Robbie williams is, This video was when Robbie williams was on the peak of his popularity. In the video is shows who to live life and live life like a DJ as it shows you get women and you party everyday and enjoy life.

Top Ten 100 Music Video No.7

Michael Jackson / Billie Jean / 1983

In the song Billie Jean by michael jackson the song is very unique compare to other songs and in one part of the song the pavement lights up when michael jackson steps onto them, this shows that michael is like a god and what every he stands on lights up.

The video was to promote black people to make there own music video or even feature in videos.

Top Ten 100 Music Video No.8

The Verse / Bittersweet Symphony / 1997

They stole the idea from Massive Attack and the whole song is about not caring about life and there liabilities. The song gives a bad vibe and bad attitude towards people. The main artist just walks and walks not caring in the world as he bumps into to anyone who walks in his way, this is a sign of not bothering about life anymore.

In one part of the song he bumps into to a lady and she falls over, but he carries on walking not even looking back like they shouldn't of even been there.




 

Top Ten 100 Music video No.9

Madonna / Vogue / 1990

Madonna was the Author herself and understood , how the video would turn out and the music brought a controversy in religion, but it also created such an impact on future music video's. Madonna is known for her randomness, however this video was where it all began and was the video which drew the attention of the public in.

Voguing was a safe way of fighting in the game community as if two people had a problem they would dance off and who ever was the best would win the fight.

Copyright

Copyright refers to laws that regulate the use of the work of a creator, such as an artist or author. This includes copying, distributing, altering and displaying creative, literary and other types of work. Unless otherwise stated in a contract, the author or creator of a work retains the copyright. For a copyright to apply to a work, it must be an original idea that is put to use. The idea alone cannot be protected by copyright. It is the physical use of that idea, such as an illustration or a written novel, that is covered under copyright law.

Album Cover

Tinie Tempah's album cover is very unique as he and his director has carefully chosen the font, the background colour and what type of edits they used. The font is white and very thick and big this is so is it can be seen very easily, the font is sharp and eye catching to the audience. The background colour has vibrant colour which includes pink, purples and blacks and it shows tinie tempah brightening in the background. This is to catch peoples eyes and makes you want to buy the album. 

They have edited the album to make it look like Tinie Tempah holding the whole city in his arms, this shows him dominating the city making him a well known artist. The sparkles make him look glamorous    and amazing.

Key Conventions - Digipak

The key conventions are the main objects that are needed in a digipak

• Barcode
• Tack list
• Record Label 
• Name of Band and artist
• Name of the album
• 3 panel front
• 3 panel inside
• Spine - Name of Artist
• Design of  the CD

Top Ten 100 Music Video No. 10

Nirvana / smells like teen spirit / 1991

Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen,Washington in 1987. Nirvana went through a succession of drummers, the longest-lasting being Dave Grohl, who joined the band in 1990. Nirvana hated the director with a passion and in the song they didnt want to do anything he said and the director had enough with the band so he said they could destroy the whole set and they filmed the set being destroyed and he said it was a beautiful piece of footage. 



                 

100 Greatest Music Videos

27 - David Bowie / Asher to Asher / 1980

A self hearted song
Low Tech
David used previous scenes on TV in his actual videos.

24 - RadioHead / No Surprised/ 1998

The whole song and video was an imaginative idea.
Only took in one take.
The water shows his suffering throughout his life and him smiling shows him over coming  the suffering.

21 - Queen / I want to break free / 1984

Know one knew that queen had gay members in there band and the song showed the way they felt. The song showed Freddie Mercury telling the truth about his faith in love and that he was gay, so he dressed up like a women.

 












17 - Blur / Coffee & Tea / 1999

The milk carton is to engage to the audience, thats its a little cute milk carton and it need attention.
The song it's wasnt a big hit, but a very creative video as the milk carton shows its expressions which automatically makes the audience feel sorry for the carton.

16 - Outcast / Hey Ya / 2003

Andre 3000 is an actor and appears as all the band members in the song.
This is due to him being so astonishing and everyone loves him.

14 - Christina Aguilera / Dirrty / 2002

No artistic, Cultural, Merit their poor video, but the video is very clever and it changes the image of her from the micky mouse club which shows her very cute and childish to this new image of a sexy and sassy person.

11 - Cold play / The Scientist / 2002

A well structure video , the video's a tongue twister as he's walking back were everyone walking forward.

Song Change

At first i was originally with a member of a pupil in my group, but he decided to leave the group and i had to chose a song to film by myself, but other pupils in a my media class ask if i wanted to become another member so I did and had to change the ideas and views on the song  that I had.

The choice that my new group made was angel - fire but after a few weeks it was taken off Youtube and had been blocked, so we decided to change the whole song again and went with a different song by angel.

100 Greatest Music Video

55 - Fat Boy Slim / Praise You / 1999

At the start know one understands whats going on.
P.O.V shot all the way through the video
The video is combustive
Community Dancing in the cinema and shows what his life's like

50 - Paul Simon / You Can Call me al / 1986

They didnt really know what to do in the video, more like everything was off the top of there heads.
Not very exciting, it was filmed just in front of the camera

49 - Jamiroquai / Virtual Insanity / 1996

Jamiroquai has his own ideas on the way he dances (Original ideas)
Moving side walls, to make it look like the floor was moving.

48 - Johnny Cash / Hurt / 2003

While they was making the film Johnny Cash was so ill they filmed in his house.
This was filmed at the end of his life, and people say it was one of the greatest music video made.
It shows that he was very frail and ill during the filing.
One man's career, one man's attitude into one video.

44 - Kylie Minogue / Can't I get you out of my head / 2001

The song changed her whole image of  a nice and quiet person, to a sexy and sassy person.
The song was all about obsessions

42 - Bjork / It's so Quiet / 1995

It's shows the timid side of her, even though shes actually very stubborn.
The end of the video it end up like a Hollywood street party and actually shows her exciting side.

41 - Spice Girls / Wannabe / 1996

Introduces a new girl band in the UK
The video was to promote them to the wold.
The band was a Manufactured band
None of them were great singers & dancers
But they all created different images to the public.

39 - Pulp / Common People / 1995

Interesting Band, well know song
Post Modern - " Reference to the Past"
All filmed in a Disco
The whole Film was just about common people actual do.
Jarvis was strange and original in his way.

38 - Fatboy Slim / Weapon of Choice / 2001

Fatboy Slim makes his own music but doesnt sing so he gets other people to do it for him.
Christopher Walker is the dancer in his video, he was chosen as he is a great actor and plays good psycho killers.

35 - Sinead O'Connor / Nothing Compared 2 U / 1990

The video makes so much more and makes value to the video.
They filmed in Paris and got Hollywood Director to direct the video
the director wanted to film the ladies who head in the video in a close up shot but they spent so much money they had to use other footage so it didnt go to waste.

Eminem / Stan / 2000

The films very postmodern as if the video is relating to his life.
The song was about someone writing a letter to Eminem.
It's about an obsessive fan who got pushed away from Eminem.
The film / video was cleverly filmed throughout.

Preliminary Video

This is our preliminary video were me and Nadia made a video of 'Don't go breaking your heart' By Elton John. This consisted of us lip syncing to the song and editing the parts to make it look like we are singing the song. Below is the final video that I edited, and i gave it different edits so we was together and both on our on.




 

Preliminary Task

The Preliminary Task is were we was testing our skills on editing and lip syncing with the song, The task we was set was 'Don't go breaking my Heart' By Elton John. We had to get two people to lip sink part of the song and see if we was to sync with the song. This is the most essential part of the song as it brings it all together. Me and Nadia acted out this and it becomes very difficult putting the song together with the lip syncing as you have to alter the toggle clip over load.

100 Greatest Music Video

79 - New Order / True Faith / 1987

The people are abstract and the song has nothing to do with the video. The choreography video people who has never been in a video before, so they basically had no idea what was happening throughout.

78 - Godley and Creme / Cry / 1985 

An original and classic video, every person head was kept in the same person so it was the same.

73 - Basement Jaxx / Wheres your head at / 2001

Weird and Disturbing video

Loads of confusion throughout the video

69 - Frankie Goes to Hollywood / Two Tribes / 1984 

Only shown after midnight, very exciting to viewers as TV was very rare after midnight and more of a family get together

66 - Bob Dylan / subterranean Homesick Blue / 1965

A writing on card idea which was very unique and clever as other people stole/ copied the idea.
The whole video was taken in one
The video was like it was never meant to happen as he's half in the frame

63 - George Michael / outside / 1998

A triumph video which makes him look powerful
The toilet scene reenact his arrest, a way to say he dont care about his sexuality

61 - The Prodigy / Smack My Bitch Up / 1997

An explicit and all the video is filmed in P.O.V
The video was to show the life of a man, and shows how exciting it is.
But it's a twist to show that at the end of the video it was a women.   

Silent Film Project

Silent Film Project is a unsigned band that produce music and for my music video I have emailed them to see if I could use their music video for my project. 

Editing to the beat

This video is a play around of fast editing and the start of the sound has a lot of fast editing, so i has to cut different clips to match the sound of the beat. The more fast the beats are the harder the editing gets, so when cutting this clip it was really difficult to choose the clip so it look right and also get in time with the beat. Shown here the edits are really close together this is because its fast, and it needs to match the beat. If it doesn't match then it doesn't flow with the music.

100 Greatest Music Video.

We have been watching the 100 greatest music video by channel 4 and throughout the video we have been giving a brief talk about the video and what it bring to us.

98- Bronski Beat / small town / 1984

The video is about a gay man who got beaten up for his action and what he believed in, and in part of the video he gets chased by men due to his sexuality.

96 - So Solid Crew / 21 Seconds / 2001

New image
Each member had a duration of 21 seconds to tell people about them.
This was a new style which has never been in britain before.

95 - The Cardigans / My Favourite Game / 1998

Love Affairs shown through Death, Its also involved car crashes to show the love affair it was a strange action to show this.

92 - Herbie Hancock / Rockit / 1983

A very optimistic and soul feeling video.
Funky, Robotic style

88- Elton John / I want Love / 2001

Intense Performance
Elton never liked to make music videos therefore he wouldn't be in one so he got someone else to be in there for his song.
Simmering  Emotions through drug addition and Robert Danny Junior played his role as he had a real addition, which he soon later solved.

86 - Talking Heads / Once in a lifetime / 1981

Abstract Dancing throughout the video, The song was about how we cant control our lives.
The Dancing was to show his artful and how strange and different he was.

85 - Sid Vicious / My Way / 1979

He played more of a Rock and Punk Version of his song
Sid took the mic out of frank Sinatra
The video was recorded in a theatre which it was recorded in a limit space of an hour.

Purpose of a Music Promo video

The reason for a music promo is to promote the song that is being view to the audience, the sing and song writer will want the song to spread to a variety of people so they can hear their song. This will introduce and get people to buy and download the song for them to listen to. The promo is there so it can reach a wide range of audience, this can be done by talk of mouth.

For example : Florence + The Machine - Spectrum

My Favourite Music Video

My favourite music video is Redlight - Get out my Head, I enjoy this song because at the start of the song the editing flows with the beat of the music which makes the song more rhythmic. The song also introduces a lot of dancing, this makes the video look more enjoyable and fun to watch. The other thing that makes me like this song is the contrast between the people in the video it includes indie people and it makes it look like big festival/ Carnival in the street. In the Video it also brings in flowers, which makes the video have more volume and vibrancy to the video.

Coursework Breif

- A music 'promo' video
- Up to 5 minutes
- Either working on your own or in a group of up to four members
- A 'digipak' for its release on DVD
- A magazine advertisement for the DVD

In Addition to your 'promo' video you will have to produce:

- A CRITICAL EVALUATION
- On a BLOG
- Including Research and Planning

Welcome to My Music Video Blog

Welcome to A-Level Music Blog, this is were my favourite music videos and blogs will be posted.
Hope you enjoy.